The fashion brand ULANKA begins a new stage with a comprehensive rebranding . With more than 40 years since its birth as a multi-brand footwear retailer, the world has changed significantly. And the company too.
The rebranding, signed by the ULANKA team with the help of the creative studio Culdesac , encompasses both a completely renewed visual identity, as well as a brand narrative and verbal identity.
The generations of the future are crying out for greater involvement, values, commitment and personality. Brands that sell products have to be brands with values.
ULANKA has the ability to produce anything you want , from a heel, to a sneaker and ending with boots. It has no limits to create products, being even able to take over other categories such as accessories to generate a personalized experience for each target .
A brand with the possibility of producing whatever it wants, innovative, creative, modern and capable of immersing itself in the metaverse and new technologies, with a vision of the future.
In each collection, ULANKA reinvents itself through creativity and connects with its audience, inspiring them to take a step towards the trend to dare to be themselves.
A brand passionate about each design, that trusts its team and is committed to innovation and differentiation in the market. “ An expert, pioneering brand that also connects with people . ”
ULANKA's target looks for a look that represents their personality in all moments of the day and their life. They need a brand that is current, that speaks to them and connects with their spirit, that represents them.
To do this, ULANKA will be organized into collections. With a total of 5 collections, ULANKA manages to associate itself with profiles with a different lifestyle, identity and sex. A fluid group marked by diversity.
Another aspect in which we have worked together with the Culdesac team is in the ULANKA stores, they go from being a place where the product is purchased, to becoming a unique space in which to generate new experiences that add value. to the people.
The ULANKA brand manifest conveys that: "There is no good or bad, right or wrong decision. The difference makes us unique. Follow your intuition, pursue that idea, that way of feeling, of being, of exploring and discovering. Walk through that path you choose, but do it without fear, without excuses.
ULANKA's rebranding work includes: brand architecture, strategy, experience, voice and tone, visual identity, research and packaging.
In this way, ULANKA positions itself as a creative fashion brand that meets all the needs of the same target, but with different styles, with large collections of footwear and accessories.
